Open Area > Archive > Industry Reports > Strategy Analytics - In-Vehicle Telematics & Multimedia Service
Strategy Analytics - In-Vehicle Telematics & Multimedia ServiceViewpointThe in-vehicle TV market is highly segmented and can expect very limited growth over the next 3-4 years in North America and Europe. Japan will remain the strongest regional in-vehicle TV market. The DVD based passenger entertainment market offers stronger short term market potential for automotive system suppliers. Analogue TV quality on-the-move is poor, and the lack of consolidation around a small group of digital TV standards are inhibiting automotive market development. Regulations and safety considerations will keep in-vehicle TV and DVD as passenger orientated markets, and thus the target market segments will overlap and remain limited. Only 5% of wireless handsets sold in 2009 will incorporate a digital TV receiver module market and this poor consumer adoption will further slow in-vehicle market development. Strategy Analytics estimates that in 2003, across North America, Europe and Japan, the total OE and aftermarket for in-vehicle TV systems (100% analogue) was 1.8m units and is expected to reach 3.9m units by 2010 of which 10% will be for digital TV systems, representing a CAGR of 12% p.a. over the forecast period. By comparison, the total market for passenger DVD systems is expected to reach 5.2m units by 2010. For more information follow the link below:
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