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Session Chair
Sergio Tusa



What about safety? Will we achieve the Vision Zero in a world with autonomous cars?

President of Telematics Service Provider Association,

Torino, Italy


Sergio Tusa is the President of Telematics Service Provider Association since 2014. He is an Associate Partner of PTOLEMUS based in Italy. Sergio has over 15 years of experience in the mobile, telematics, location and automotive industries. He has been a pioneer of the Italian LBS and telematics market, where he has worked with major players. Thanks to this, he has gained a comprehensive experience of all the telematics facets, from hardware, software, content and services.

Before PTOLEMUS, M. Tusa started as a product specialist with NCR and then moved to PHILIPS CONSUMER ELECTRONICS, where he led the Italian launch of the first car navigation system developed with BMW.

His passion in the technology and automotive field brought him to lead the development of TELE ATLAS business, to transform the ISTITUTO GEOGRAFICO DE AGOSTINI contents to digital to be available on-line, to set-up the trade marketing organization of NOKIA for the independent channel, to develop deep experience in Stolen Vehicle Recovery and Insurance Telematics services with COBRA AUTOMOTIVE TECHNOLOGIES and to support MAGNETI MARELLI in the tuning of its telematics hardware offer. Sergio Tusa can be contacted at

Matti Seimola



Maps and urban infrastructure

Senior Key Account Manager


Vantaa, Finland


Matti has spent most of his youth around cars and automotive which is why his passion and career is built on cars and mobility. He’s been starting his career working in car insurances and after that for nearly ten years at car financing for GE Capital and GE Money in various positions. Thereafter he has been working in corporate sales at Toyota and even as a safety driving trainer at one of the largest safety driving center in Finland.

Matti is highly interested in sales, marketing and coaching but also business developing. Lately he has been developing traffic services more towards safety related content and seeking value to it in automotive industry. His own experience and input from the customers has shown him the need for this type of traffic content.

Matti has six years of experience in traffic industry. He is currently responsible for sales and marketing for the Nordic countries and international key accounts at Mediamobile. He is based in Helsinki with his family, which consists of his wife and a 10 month old son.

Håkan Carlund



Let’s do it!

Business Advisor in Analytics for Manufacturing & Automotive

SAS Institute Nordic


When everything goes connected and autonomous, the possibilities goes exponential. Way beyond our human capabilities. Machine Learning and other analytics techniques will help us realize the values. That is why I choosed to work with SAS Institute 4 years ago, after having spent some 20 years in leading roles within sales, marketing, R&D and quality development in large, global manufacturing organizations like Danfoss and Toyota. Autonomous Driving is fascinating. It will change many parts of our daily lives. It will influence even more areas. Some months ago, I wrote a blog article about ethic aspects within Self-driving Cars.

Robert Wendelin



Maps and urban infrastructure

Senior Advisor Strategy and Business Development for IoT at Telia Company Division X


Ph.D. Robert Wendelin is currently Senior Advisor Strategy and Business Development for IoT at Telia Company Division X. Previously he built up the Finnish IoT operations at Telia as Head of IoT for Telia in Finland.

He has a long track record of business and strategy development focusing on process and uptime development including Telematics and the Internet of Things since 1995. Previously he held a position as Senior Advisor for Strategy and Business development for Connected Services and Solutions at Scania HQ also developing the strategy for the 2.4 billion € contracted services business.

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